Cook,
Shoot, Type, Experiment
Food
bloggers share their passion.
STORY
BY MOLLY TEMPLETON • PHOTOS BY TODD COOPER
Like most places these days, Eugene has its fair share
of blogs. One blog-tracking site lists 76 Eugene blogs; LiveJournal
shows 46; real-time blog search engine Technorati, 27. Of course,
this doesn't track every blog in town. Eugene is rich in music and
personal blogs, but as this is a food section, we're interested in
one thing: food bloggers. There's a small handful of local folks who
blog about food and cooking; two in particular are consistently food-centric,
informative and definitely entertaining. They're also both scientists.
 |
| Jocelyn
McAuley and Michelle Phillips |
Jocelyn McAuley, 31, got her bachelor's degree in
biology at the UO, has spent the last 10 years in Eugene and currently
works at the UO's Westerfield Lab. She posts (as "McAuliflower") two
or three times a week at Brownie Points (www.browniepointsblog.com),writing
about topics from making your own marshmallows (see
recipe) to a Harry Potter-inspired breakfast recipe to her Fourth
of July post. That post described painting flags on tuna sandwiches
using food coloring. "First Amendment variation," reads the bottom
of the post, "Decorate your all American white bread with the flag
and toast before slathering on the tuna. Even better is to whip out
your blowtorch and burn the edges … because you can."
McAuley began her blog in November 2004 after coming
across a personal food blog while researching how to use ground-up
dried pomegranate seeds. "It wasn't a company, and it was a person's
voice. It was really interesting, because it was their journal of
all the recipes they had been doing. My first thought was, 'I should
have been doing this already! How do I start?'" Her first food-centric
entry (after a brief introductory post) was about her disappointment
with East 19th St. Café's fries, which she called "an unfortunate
failed fryer incident that is being perpetuated in the name of 'a
signature style.'"
McAuley says her blog "came out of realizing I had
a cooking style of trying to find the ultimate version of a recipe."
These days, she doesn't have time to make the same recipe over and
over for two months, but the blog is still "a great way to not lose
your notes from the kitchen." And, perhaps, to let other people benefit
from those notes: Brownie Points gets about 2,000 visitors each day.
Michelle Phillips, 29, is a Ph.D. candidate in biology
at the UO. Her blog, The Accidental Scientist (accidentalscientist.blogspot.com),
began last September. She'd been admiring the food photography on
blogs like Delicious Days (www.deliciousdays.com)and
getting into cooking after a few grad school years when, she says,
"I didn't eat anything unless it came from a box and I could microwave
it." The gorgeous pictures online made Phillips think food blogging
could be fun. Beautiful fresh grapes brought in by a coworker inspired
her first post, complete with pictures.
Phillips' posts often blend recipes with anecdotes
from her life, all written in a jaunty, playful style. Earlier this
month, she wrote a sweet, clever post in the form of a recipe that
was actually about her recent engagement. "Take female and male rock
climbers and mix together in 1 beautiful state park over high heat,"
the "instructions" section began. As for her interest in food photography,
"I've been known to save the leftovers and make them all pretty on
the plate the next morning so I can take a picture," she says. "The
light in my kitchen is terrible!"
Phillips and McAuley agree that their science background
is connected to their interest in food and cooking. McAuley, who recently
wrote about making ice cream with liquid nitrogen, says, "I'd say
there's definitely a link … especially if you look at doing
experiments, and knowing how to keep controls if you have a recipe
that's not working, and not change every single variable in it all
at once and then wonder why your cookies still didn't turn out."
For Phillips, learning the technical side of blogging
was the most difficult. "I'm a terrible blogger!" she says, laughing.
"It took me a long time to figure out the HTML." Computer savvy aside,
blogs can cause some confusion among friends and family. "A lot of
family members, they say, 'You have a what? What's a blog?' Well,
it's just a website. Go check it out! Go read it!" Phillips says.
But blogs are more than that. Blogs become part of
a social network that reaches across the world. Programs like Blogger
and LiveJournal have built-in systems for readers' comments, encouraging
a dialogue that sometimes extends off the blog into e-mail or in-person
friendships. "There are different ways to have little food blog neighborhoods,"
McAuley says. "It's a real international community." Phillips has
readers from around the world, many of whom have been following her
blog since the beginning. "You really start to make friends in your
blog," she says. "There are people that I talk to every day who live
in Italy."
These days, blogs have clear potential for morphing
into something else — bloggers Julie Powell, Belle du Jour and
Ana Marie Cox (aka Wonkette) are among those who have turned their
online writing into book deals. But neither Phillips nor McAuley is
sitting around waiting for a publisher to call. "The book idea? You'll
make money somehow and be famous and somebody will offer you a cookbook
deal? I entertain that [idea], but I think it's a lot of work," McAuley
says. Phillips says she's thought about the possibilities as well,
especially since she started blogging at a time when she was struggling
with grad school. "At the same time," she says, "it terrifies me because
I don't want to try to make it into a career and end up tired of it
or hating cooking."
For now, hating cooking doesn't seem to be a looming
problem for either blogger. As Phillips wrote in June, "Over the last
year, comfort has become getting into my kitchen, banging some pans
around, and making something to eat."
And then, of course, writing about it.
Get
Yer Food Blogs Here
If there's one thing true about most bloggers, it's
that they like to read other blogs.
Here are a few of Michelle and Jocelyn's food-focused
favorites from across the blogosphere, with their explanations why.
MICHELLE
PHILLIPS:
"Oh, that's tough!" Phillips wrote when asked for
just three favorites. Her picks:
Lucullian Delights (lucullian.blogspot.com):
For both her original recipes, great photography, and because she's
become such a close friend.
Kuidaore (brandoesq.blogspot.com):
For her exquisite photos and her wonderfully rich writing.
I'm Mad and I Eat (madeater.blogspot.com):
For her great food commentary and liberal slant on politics.
JOCELYN
MCAULEY:
Nordljus (www.nordljus.co.uk/en):This
site houses a stunning collection of pastry fantasies that occupy
my wish list. Keiko, the site's author, dares to seek out those amazingly
structured, layered, convoluted desserts that one would imagine finding
in a pâtisserie in Paris, and then shares the beautiful results
with us. Her site is ruled by the concept of amazing food looking
just as good as it tastes.
101 Cookbooks (www.101cookbooks.com):Heidi
resides in the Bay area, and perfectly sums up the concept of her
food blog: "The premise this site was built on is best summed up in
two sentences: When you own more than 100 cookbooks, it is time to
stop buying, and start cooking. This site chronicles a cookbook collection,
one recipe at a time." She brings the fresh perspective of seasonal
cooking combined with cute ideas (like making homemade Girl Scout
Cookies!) that I always wish I had thought of.
Eggbeater (eggbeater.typepad.com/shuna):
Shuna brings a wonderful perspective to her posts about food. Having
worked as a pastry chef in some of America's highest rated restaurants
(Chez Panisse, French Laundry, Citizen Cake), she manages to let these
gems of insight sneak out that really resonate with me. My latest
favorite posting is her musing on butterscotch (eggbeater.typepad.com/shuna/2006/06/butterscotch.html),
a flavor that seems to have been lost from the hands of our cooks
and taken over by processing plants.
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