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Everything But the Kitchen Sink

There are stores you can spend hours wandering in. Hartwick's, in 5th Street Market, is one of them.

Large, glass doors with round metal handles reveal an open entryway filled with kitchen regalia. Pastel metal strainers welcome each of the store's customers. Here is a world with every possible type of blender and cookbook, from one for deviled eggs to one filled with pancake and waffle recipes. Wandering eyes get lost in the sea of sparkly steel pots that shine under the store's warm lighting. Even cleaning products look sexier and more sophisticated under the store's gaze.

Lisa Hartwick

It's easy to see why people are perplexed by the entryway's bright red mat that reads "100% Local." The collection of Kitchen Aid products, Le Creuset pots and pans and exquisite ceramic dishes with matching linens doesn't necessarily give the impression that the store's locally owned, but why exactly? Where does this confusion come from?

Owner Lisa Hartwick opened her store last October after a year and a half of implementation. Frustrated with having to go to Portland to buy her favorite kitchen items, she says, she used her background in marketing to open Hartwick's. During the planning process, Hartwick extensively researched the demographic of her customers, searched for the perfect location and designed the look and feel of the store.

Hartwick says the first couple of months were challenging. "Customers would say 'I've been in your store before,'" despite the fact that it's the only one under her last name, which she admits sounds chain-ish. In general, customers are excited to hear about the store's local ownership. Hartwick is an Oregon girl who has been in Eugene 12 or 13 years. "The community has been truly fabulous," she says of her customers.

Hartwick's also offers cooking classes, which change monthly. April's calendar ranges from wine-tasting techniques to crepes to Italian soups. Prices vary depending on the class and the registration deadline is one week prior to each class. Call 686-0126 for more information. — Amanda Burhop

 

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