Everything
But the Kitchen Sink
There are stores you can spend hours wandering in.
Hartwick's, in
5th Street Market, is one of them.
Large, glass doors with round metal handles reveal
an open entryway filled with kitchen regalia. Pastel metal strainers
welcome each of the store's customers. Here is a world with every
possible type of blender and cookbook, from one for deviled eggs to
one filled with pancake and waffle recipes. Wandering eyes get lost
in the sea of sparkly steel pots that shine under the store's warm
lighting. Even cleaning products look sexier and more sophisticated
under the store's gaze.
 |
| Lisa
Hartwick |
It's easy to see why people are perplexed by the entryway's
bright red mat that reads "100% Local." The collection of Kitchen
Aid products, Le Creuset pots and pans and exquisite ceramic dishes
with matching linens doesn't necessarily give the impression that
the store's locally owned, but why exactly? Where does this confusion
come from?
Owner Lisa Hartwick opened her store last October
after a year and a half of implementation. Frustrated with having
to go to Portland to buy her favorite kitchen items, she says, she
used her background in marketing to open Hartwick's. During the planning
process, Hartwick extensively researched the demographic of her customers,
searched for the perfect location and designed the look and feel of
the store.
Hartwick says the first couple of months were challenging.
"Customers would say 'I've been in your store before,'" despite the
fact that it's the only one under her last name, which she admits
sounds chain-ish. In general, customers are excited to hear about
the store's local ownership. Hartwick is an Oregon girl who has been
in Eugene 12 or 13 years. "The community has been truly fabulous,"
she says of her customers.
Hartwick's also offers cooking classes, which change
monthly. April's calendar ranges from wine-tasting techniques to crepes
to Italian soups. Prices vary depending on the class and the registration
deadline is one week prior to each class. Call 686-0126 for more information.
— Amanda Burhop
Little
Italys | El
Taco Express | Three
Forks | Cheaper
Eats | Super
Natural Cooking | Wandering
Goat | Hartwick's
| Oakway
Wine and Deli |
|