BEER,
DEATH AND TAXES
BY
ROB WEISS
As they say, there are only two things inevitable in
life: death and taxes. Yet most people are pretty conservative when
it comes to paying taxes. Sure, it is a necessary evil, like going to
the dentist or advertising your business, but most people also understand
it is needed to keep our social services up and running whether that
be on the state, local or national level.
Most people do not want to pay taxes to the federales
for a never-ending misguided war or a missile defense shield. We do
not want to pay huge taxes when we decide to reward our hours of hard
work with a shiny, new expensive toy. Hell, we do not even want to have
a state sales tax or local income tax to help fund our schools.
So imagine the outrage that will follow when you, dear
readers, fellow lovers of beer, find out the current tax rate on beer.
Did you know that upwards of a frothy 40 percent of the cost of every
bottle of beer you buy is for tax purposes? That makes it the single
most expensive ingredient in the retail cost. Imagine if your favorite
flavor were 40 percent cheaper! And guess whose state has one of the
highest taxes on beer in the nation? You guessed it: Our very own Oregon.
The beer taxes hit hard. In 1991, the national beer
tax doubled from $9 per barrel to $18. This amounted to the largest
single increase in tax on beer in our history. This was done along with
the luxury taxes to balance the budget. The luxury taxes typically taxed
high-end items like cars, yachts, airplanes and jewelry. Less then a
year later Congress repealed the luxury tax, but guess what did not
get rolled back? Right again: the beer tax.
The high tax rate can be used as an argument for discouraging
alcohol abuse, drunk driving and underage drinking. People who abuse
alcohol are not going to be affected by price. They will drink if they
want/have/need to regardless of an extra buck or two.
Several studies have shown there is consistently no
impact from these taxes reducing the level of drunk driving by adults
and teen-agers. Drunk driving has decreased since the campaigns by Mothers
Against Drunk Driving and SADD (Students Against Drunk Driving) began
in the 1980s and the penalties for conviction grew more severe. As for
underage drinkers, if they are willing to break the law by drinking,
a steep tax probably will not deter them more than the consequences
of getting caught.
Now our fair state wants to up the tax again with Gov.
Kulongoski allocating 2 percent of the current liquor tax revenues to
new alcohol and drug treatment programs. These funds would typically
go to the General Fund, yet state and local governments have not been
accountable for what they currently collect. Only a small percentage
of liquor tax revenue is specifically earmarked for treatment programs.
With Oregon's economy in a constant state of struggle, raising taxes
not only hurts consumers, it also affects the myriad businesses that
are involved in the beer industry.
Oregon is home to roughly 80 craft breweries and generates
$375 million in economic benefits for our state. This industry employs
thousands of people, from the growers of hops to the drivers who make
the deliveries to the bartenders and retailers who serve us up. An increase
in the tax has a trickle-down effect that will certainly have a negative
impact on the industry as a whole.
Sure, the politicos and proponents will say it is only
10 cents a serving, which equals $2.40 extra per case. But this is at
the wholesale level. By the time it gets cold and into our hands, it
will be $3 at a minimum.
So rise up and let your voice be heard. We may not be
able to stop the never-ending war after five years and billions and
billions of dollars (not to mention the human toll of dead and wounded),
but we still may be able to keep our suds at their current levels. Let
our state representatives know 40 percent is more than enough on a cold
one and raising these taxes further is unjust. Now let's all grab a
cold one and make a toast to summer and good beer at a good price. What
could be more American than that?
Product of EW's Advertising
Department
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