Bike, Watch and Imbibe
New Belgium’s movie fest comes to the Eug
by Suzi Steffen
“New Belgium makes beer. New Belgium makes fans. Fans make films.”
Yes, that’s pretty much the story here. New Belgium, which started producing its “Lips of Faith” line of exotic craft beers a few years ago, also sponsors a film contest for beer fans. The winners come to Eugene at 8 pm Friday, July 16, in Alton Baker Park.
The “Clips of Faith” contest, which is new this year, got more than 80 entries. New Belgium’s the maker of things like the popular Fat Tire Amber Ale. The company, born of an idea founder Jeff Lebesch had while biking through, er, Belgium, picked 20 of the film entries to tour the U.S. this summer as a benefit to local bike organizations.
The tour kicked off in Madison, Wis. — a city about as close in spirit to Eugene as any place that has winters can get, exemplified in comments on a Daily Page story (http://wkly.ws/ni) about the film showing: “You neglected to mention that the brewery has been working [with] the community-based volunteer ‘reduce, reuse, recycle’ group MadisonRAH to make it Madison’s first ever zero-waste event.”
Take that, Madison! Eugene rocks the zero-waste events. Our Clips of Faith stop, like all of the others, features the movies in a park, with beer and food for sale; unlike others, it benefits GEARS, the Greater Eugene Area Riders. Rules on the site (clipsoffaith.com, where you can also see the trailer) remind people to bring their own blankets or low-backed chairs and NOT to bring alcohol. After all, you want to experience those lovingly brewed Lips of Faith specialties, no? Extra points for biking to the event, and New Belgium gives designated drivers a “fist pump” as well.
For more info, head to the site. The trailer looks like … well, it looks like some kind of wacky microbrewed hipster bike fan whale-lover fun. Who could resist?
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