Buy local: It’s a mantra repeated with such frequency in the bountiful Willamette Valley that it’s almost lost all meaning. Let’s take a step back and look at some numbers. According to the Willamette Farm and Food Coalition, a 2010 analysis estimated that Lane County consumers are spending less than 5 percent of their food money on locally produced food.
“OK, but locally produced food is hard to find,” you scoff.
Actually, that’s wrong! Lane County has an astonishing variety of locally grown foods — milk, veggies, fruit, herbs — and now that the Lane County Farmers Market is open on Thursdays as well as Tuesdays and Saturdays, locavores have even more opportunities to buy fresh produce.