Evolution of Organic
July 18 • 7:00 pm - 10:00 pm
EVOLUTION OF ORGANIC, new film about the organic agriculture movement, comes to Eugene’s Bijou Art Cinemas on Wednesday, July 18th at 7pm, a benefit for Beyond Toxics, sponsored by Mountain Rose Herbs and Organically Grown Company
From filmmaker Mark Kitchell (Berkeley in the Sixties, A Fierce Green Fire) comes a new film, Evolution of Organic. It brings us the story of organic agriculture, told by those who built the movement. A motley crew of back-to-the-landers, spiritual seekers and farmers’ sons and daughters reject chemical farming and set out to explore organic alternatives. It’s a heartfelt journey of change from a small band of rebels to a cultural transformation in the way we grow and eat food. By now organic has gone mainstream, split into an industry oriented toward bringing organic to all people and a movement that has realized a vision of sustainable agriculture.
Evolution of Organic is not just a history, but looks to exciting and important futures:
— The next generation who are broadening organic into no-till and urban farms; Latino growers and eco-fashion; even raising salmon in flooded rice fields
— Carbon farming as a solution to climate change, taking carbon out of the air and putting it in the ground where it belongs – “the best news on the planet”
— What lies “beyond organic,” from soil microbiology as the new frontier to visions of a regenerative agriculture that restores everything from the ecosphere to the human spirit.
We’re pleased to be working with Eugene’s organic community to present the film at the Bijou Art Cinemas on Wednesday, July 18th at 7pm. It is a benefit for Beyond Toxics, sponsored by two local companies: Mountain Rose Herbs; and the Organically Grown Company. Café Mam, Hummingbird Wholesale and Encircle Films are helping to spread the word.
Filmmaker Mark Kitchell will appear. After the screening there will be a panel discussion with:
— Lisa Arkin of Beyond Toxics, about their new project Non-Toxic Oregon and managing public lands with Organic Land Care.
— David Lively of Organically Grown Company, on Oregon’s leading role in organics, past and present.
— Marissa Zarate of Huerto de la Familia, a Lane County organic garden project for Latinx and indigenous farmers, training new farming communities to be fully organic.
EVOLUTION OF ORGANIC continues its successful grassroots release – fifty screenings so far and aiming for 300 – with a mini-tour of Oregon: Mon. 7/16 in Ashland at the Varsity Theater, a benefit for Our Family Farms; Tues. 7/17 in Grants Pass at Southgate Cinemas; and Wed. 7/18 in Eugene at Bijou Art Cinemas. The film previously played BendFilm’s Old McMenamin Theater. We will be back in the fall for engagements all over the Northwest, thanks to our partner Collective Eye Films in Portland.
Here is a link to the full film: https://vimeo.com/217097542 p/w: organic
Here is a link to the trailer: http://vimeo.com/181428111
Here is a link to the website: http://evolutionoforganic.com
Attached are a poster/flyer for the event and a press kit. Dropbox folders full of Key Art and Publicity Photos are available upon request.
We are looking for an article about the film and the event. Of course we would love a review. But a backgrounder to promote the event would be tremendously helpful. It’s an opportunity to explore the organic movement in Oregon, and draw attention to the tremendous work of our partners. We invite you to come to the show, hear what the panelists have to say, and report on the state of organic. It’s a topic of great interest to your readers.
Evolution of Organic is narrated by Frances McDormand. Music was composed by Gary Malkin and Dan Alvarez, with songs by The Grateful Dead, Bruce Springsteen, Dave Mallett, Country Joe & The Fish, and David Gans. The interviews were filmed by the great Vicente Franco and there are ninety-six sources of archival film and photos that bring back the times in all their immediacy and passion. Robert Dalva edited the film with artistic and technical mastery. Mark Kitchell directed, wrote and produced. He is best known for Berkeley in the Sixties, which was nominated for an Academy Award, won top honors and has become a well-loved classic. More recently he made A Fierce Green Fire, an acclaimed exploration of environmental activism from conservation to climate change.
So you could say that Evolution of Organic is the third in a trilogy of films about social change movements. We are fortunate to be the first, among all the films on food and farming, to tell the story of the organic movement. It’s such a popular subject, people care so much about where their food comes from and how it is grown. This film is perfect for that audience. It gives them organic past present and future, all in an entertaining 87-minute package. It is funny and engaging as well as informative and illuminating. Everybody loves the film.
Thanks very much, Mark Kitchell (415) 515-0785 firstname.lastname@example.org